Display Credit Card Logos and Increase Your Internet Sales

When you go shopping at a business or store what you usually see as you walk up to the door is the store hours, and a credit card logo, displaying what credit card types the merchant will accept. Consumers sort of take for granted that they will see those things. Many times customers will walk away, and the store misses out on the business if they can't see the credit card logos.

The e-commerce world isn't different! Studies have indicated that one of the very first items that an online customer eyes on your internet site is a credit card logo image. This logo is extremely important, because it informs the customer about a couple of things. First it informs client that you have got a merchant account, such as Authorize.net gateway, and that you welcome bank cards. Second, this logo relays to the buyer exactly which credit cards are accepted. Finally, observing the credit card logo image provides the potential consumer with confidence. The potential customer knows you're "an actual company" since the credit card logo image informs them that you have got an internet merchant account and you will accept certain kinds of credit cards.

In order to have internet success, you need to give customers as many different payment options as possible. At a minimum, your online merchant account must permit you to welcome the following types of credit cards: Mastercard, American Express, Visa, and Discover. By taking these types of cards, you'll better be able to compete. In the event you do not showcase the credit card logos on your internet home page, rest assured that clients will keep browsing until they arrive at the website of your top competitor. In case you have got existing traffic to your website, adding a credit card logo will increase your profits.

You'll find several different methods to add the credit card logo on your online site. When you signed up for your merchant account, you most likely were mailed a welcome kit from your account processor. This welcome kit will customarily contain copies of the credit card images. In the event you know how to use a scanner, you ought to be able to scan the logos, change them to an jpg or gif format, and publish them to your web page. This process isn't too hard, however it is certainly not the most simple method to get the credit card logo on your online site.

There are multiple different websites online that have credit card logos. There are some websites that charge you for the logos, others won't charge. Doing some research on this subject, one thing we found is that there are a lot of lower quality logos out there. If you've got a professional site, and you display a poor quality card logo on the home page, what impression does that give your clients?

In light of the fact that we couldn't find one great solution, we elected to make several web pages with the best free credit card logos on the market. We've also included logos in various widths, sizes and heights. We are providing these logos no cost. The process isn't hard. Go to www.TakeCardsToday.com, and click on the "Free Credit Card Logo" link. More than fifty different credit card logos are available absolutely free. We have even included fairly simple "cut and paste" html coding making it so you can just cut and paste directly into your html. You will have credit card logos on your web page in just five or ten minutes (and you'll boost your sales). If perhaps you do not understand html, we'll even put the credit card logos on your web page for you (absolutely free). Don't waste your time anymore, place your free credit card logos on your online site right away, and don't let your merchant account go dormant.

This educational article was written by Todd Nelson, Marketing Director for Capital Merchant Solutions, Inc. ( www.TakeCardsToday.com ) CMS has been in the merchant accounts business for more than 10 years, and provides free merchant accounts and free logos to online companies in addition to retail businesses. The article can be republished as long as absolutely no changes are made, and this last paragraph is included. Copyright 2007- Capital Merchant Solutions,Inc - All rights reserved.